Multinational enterprises (MNEs) face the challenges of entering emerging markets or the dangers of war as they leave the relative safety of their own shores in search of new markets and sources of revenue.
Two papers, both published in 2017 and co-written by Professor Paul Beamish, HBA ’76, PhD ’84, focus on doing business in difficult markets – whether it is in the poorest countries in the world, or in places of war and conflict. Each scenario presents exceptional challenges for MNEs, but the research presents solutions to help organizations mitigate the risks.
