This book contains 15 chapters, which draw upon seven Ivey-registered cases. Details follow.
- Is Business Success Inseparable from Offering Bribes?
by Fengli Mu - Strategy of Product Quality Control in Perspective of Legal-Business Management1
by Xiaoqing Chai - Develop the Strategy of Enterprise Environmental Management and Waste Management2
by Jianhua Ge - The Contract Management in the Context of the Overall Optimized Supply Chain
by Miao Yu - Local Challenge in the ‘Grand Hotel’ Era3
by Chen Xi and Wang Zhong - Rational Penetrates Risk & Courage Creates Future
by Zhiying Ma - An Excellent Foreign Teacher in China’s Fashion Market4
by Zhiying Ma - Press and Publishing-related Business Activities in China
by Fengli Mu and He Dan - How Do Retailers Address Environmental Issues?5
by Jianhua Ge - Strategic Brand Management Wisdom under Legal-Business Perspective
by Xi Chen - Strategy Thinking of Legal Defense War6
by Zhiying Ma - Trademark and Franchising: An Old Yet New Topic
by Jianhua Ge - Dealing with the Employee-Turnover from the Aspect of Legal-Business Management7
by Ting Wang - Legal-Business Management in Technology-oriented Entrepreneurial Enterprises
by Ling Wang, Zhiying Ma and Kangxu Mao - IT Competitive Advantage of GMGS: Based on Dual-capability Barriers of Legal-Business
by Xiaowu Zhu
1 See "Mattel and the Toy Recalls (A)" (9B08MC10),
"Mattel and the Toy Recalls (B)" (9B08MC11)
2 See "Navistar: Environmental Management" (9A96DC01)
3 See "Majestica Hotel in Shanghai?" (9B05MC35)
4 See "Bestseller - Facing a New Competitive Landscape in
China" (9B11MC54)
5 See "Carrefour China, Building a Greener Store" (9B08MC48)
6 See "Hopax (A)" (9B10MC04), "Hopax (B)" (9B10MC05),
"Hopax (C)" (9B10MC06)
7 See "Bax Global Limited: Staff Turnover in Mainland China"
(9B05CC35)