Profile
With more than 22 years of experience in strategy, brand management, and business development, Sarita Persad brings corporate expertise and academic insight to the Executive in Residence program. She holds an MBA from Ivey Business School and is currently a Limited Term Appointment Lecturer in Strategic Management at Wilfrid Laurier University’s Lazaridis School of Business & Economics.
Sarita’s career includes corporate roles where she managed brand portfolios, drove product innovation, and developed growth strategies for well-known organizations such as Energizer and Dare Foods. Her strengths in strategic planning, cross-functional leadership, and market analysis have delivered measurable results in competitive industries. In addition, she has advised organizations on challenges ranging from international expansion to brand positioning and cost optimization.
At Laurier, Sarita's protfolio includes brand management, strategic management, consulting, and international strategy. She is recognized for bridging theory and practice, preparing students to tackle complex, real-world business problems with confidence.
Beyond her professional career, she has contributed to her community through charitable board service, local food initiatives, and student mentorship.
As an Executive in Residence, Sarita looks forward to sharing her corporate and academic experiences to equip students with a pragmatic and strategic perspective on business and leadership.