Contact Information
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Richard Ivey Building 2306
Zhe Zhang is an Assistant Professor of Marketing at the Ivey Business School. He holds dual doctoral degrees – a PhD in Marketing from C.T. Bauer College of Business at the University of Houston, and a PhD in Chemistry from the University of Vermont.
Zhe's research interests lie in branding and marketing communications. He is recognized for initiating and defining the scholarly domain on the business of nicknames, including brand nicknames, nickname branding, and nicknaming in organizational management. His work has been published in premier academic journals, including the Journal of Marketing, Journal of International Marketing, Journal of the Association for Consumer Research, Journal of Advertising Research; as well as leading practitioner outlets such as Harvard Business Review and MIT Sloan Management Review.
Zhe's research on the business of nicknames has attracted global media coverage, having been featured in The Economist, The Wall Street Journal, Harvard Business Review, Newsweek, Fast Company, The Marketing Architects, Ivey Impact, Western News, and other outlets. His research program is supported by multiple SSHRC Insight and Insight Development Grants from the Social Sciences and Humanities Research Council of Canada.
With his diverse background, Zhe is excited to bring his multidisciplinary perspectives to the classroom and research. He is the recipient of the Research Merit Award (2023), David G. Burgoyne Teaching Award (2024) and the Early Career Impact Award (2025).