Contact Information
Yuqian Chang is an Assistant Professor of Marketing at Ivey Business School, Western University. She obtained her Ph.D. in Marketing from Rutgers University. As an empirical researcher, Yuqian is interested in understanding how visual aesthetics influence consumers, and how digital technologies can enhance societal well-being, utilizing various methods such as machine learning, econometrics, and experiments. Before her Ph.D., Yuqian earned her Bachelor's in International Business and Master's in Marketing from Shanghai University of Finance and Economics.