Contact Information
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Richard Ivey Building 2309
Yasser’s research explores the intersection of technology, design, and innovation, with a particular focus on digital drifting—how digital innovations and AI transform organizations and work practices as technology evolves in design and use. As organizations invest billions in digitalization, digital drifting has become a critical challenge to manage, offering both opportunities for innovation and risks of inefficiencies.
To advance scholarship on digital drifting, Yasser’s research spans three key areas: (1) how user-driven innovations reshape the nature of work, (2) the evolutionary process of digital strategizing and its underlying micromechanisms, and (3) the governance of organizational transformation and its unexpected drifts.
Beyond research, Yasser is passionate about educational innovation, integrating comic-based cases and podcasts into diverse learning environments, from higher education and high schools to experiential programs such as Boy Scout initiatives.