Contact Information
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Richard Ivey Building 2330
Professor Duclos is a behavioral psychologist. His research aims to articulate, predict, and shape human decision-making and behavior, all in the pursuit of consumer and societal welfare.
Issues of interest include: the psychology of financial decision-making and risk-taking; how hormones impact willingness to pay; prosocial behavior; and judicial decision-making. His findings have appeared in premier marketing and psychology journals such as the Journal of Consumer Research (JCR), the Journal of Consumer Psychology (JCP), the International Journal of Research in Marketing (IJRM), the Journal of Personality and Social Psychology (JPSP), and Social Psychological and Personality Science (SPPS).
His work has been covered over 100 times in the popular press (e.g., TIME Magazine, CBS, NBC News, US News & World Report, Harvard Business Review). He owes his PhD to the University of North Carolina at Chapel Hill and Duke University.
Prior to joining the Ivey Business School, he taught at the Hong Kong University of Science & Technology (HKUST) and the University of North Carolina at Chapel Hill (Kenan-Flagler Business School). His lectures range from intro courses on Marketing Principles to advanced courses on Global Marketing and Strategic Brand Management.
In addition to research and teaching, Professor Duclos consults for private, governmental, and nonprofit organizations on issues related to consumer psychology, market intelligence, and strategic brand-management. His clients range from the Americas to Europe to Asia.