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Fundamentals for AI for Business
Build your AI fluency and learn how to evaluate, implement, and govern AI systems responsibly guided by Ivey faculty Yasser Rahrovani.
Price
$690.00 CAD $640.00 CAD
Start anytime
10 hours 
Online Self-Paced Start anytime
Self-Paced
10 hours
$690.00 CAD
$640.00 CAD
AI is no longer just a technical tool, it’s a strategic force reshaping how organizations operate, innovate, and make decisions. In this self-paced course, Associate Professor Yasser Rahrovani introduces AI as a system embedded in business, society, and leadership.
Designed for professionals across industries, this course builds foundational AI literacy through hands-on, no-code exercises, interactive case formats, and simulations using CustomGPT. You’ll explore how machine learning works, where bias emerges, how AI transforms work and creativity, and what it takes to deploy AI responsibly in organizations.
Whether you’re leading digital transformation, advising clients, or preparing for executive roles, this course equips you with the strategic insight and critical perspective needed to lead in an AI-driven world.
Learning Outcomes
By the end of this course, you will be able to:
- Explain core AI and machine learning concepts, including supervised, unsupervised, and reinforcement learning
- Apply a hands-on understanding of machine learning development using no-code tools
- Evaluate bias and ethical risks across the AI development cycle
- Analyze how AI impacts creativity, decision-making, and the nature of work
- Assess organizational challenges in implementing and scaling AI
- Reflect on the societal implications and governance of AI systems
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This self-paced course includes approximately 10 hours of content, designed to be completed within a 90-day window. You’ll progress through interactive modules, complete knowledge checks, and receive instant feedback through our AI-first LMS.
Course Roadmap
Module 1: AI Systems
Explore what AI is, how it works, and the fundamentals of machine learning. Learn to differentiate between supervised, unsupervised, and reinforcement learning through hands-on, no-code tools and interactive simulations.
Module 2: AI Development and Execution
Understand the machine learning development cycle and how bias can emerge at each stage. Analyze the challenges of implementing and scaling AI across business functions.
Module 3: AI and the Nature of Work
Examine how AI reshapes human creativity, decision-making, and the balance between automation and augmentation.
Module 4: AI and Society
Reflect on the ethical and social risks of predictive and generative AI. Learn to identify overhyped applications and evaluate responsible governance strategies.
Dates & Fees
Start anytime
Duration: ~10 hours (self-paced)
Access: 90 days from enrollment
Tuition: $500 CAD
Certificate: Digital credential upon completion
No prerequisites required. Enroll anytime and learn at your own pace.
This course is designed for professionals who need to understand AI without becoming data scientists. It’s especially relevant for decision-makers responsible for evaluating, adopting, or governing AI systems in their organizations.
Ideal participants include:
- Managers and team leads navigating AI adoption across business functions
- Product owners and innovation leaders integrating AI into workflows
- Consultants and advisors supporting clients with AI strategy and governance
- Executives preparing for digital transformation and responsible leadership
- Professionals in regulated industries (e.g., healthcare, finance) where AI risks and benefits are deeply intertwined
Yasser Rahrovani
Associate Professor of Digital Innovation
Yasser’s research explores the intersection of technology, design, and innovation, with a particular focus on digital drifting—how digital innovations and AI transform organizations and work practices as technology evolves in design and use. As organizations invest billions in AI and digitalization, digital drifting has become a critical challenge to manage, offering both opportunities for innovation and risks of inefficiencies. To advance scholarship on digital drifting, Yasser’s research spans three key areas: (1) how user-driven innovations reshape the nature of work, (2) the evolutionary process of digital strategizing and its underlying micromechanisms, and (3) the governance of organizational transformation and its unexpected drifts. His research has been published in leading IS journals, including the Journal of the Association for Information Systems, the Journal of Strategic Information Systems, the Journal of Information Technology, and MIT Sloan Management Review.
Beyond research, Yasser is passionate about educational innovation, integrating comic-based cases and podcasts into diverse learning environments, from higher education and high schools to experiential programs such as Boy Scout initiatives. A pioneer in using comics as a teaching tool, Yasser has presented workshops on this approach at the Academy of Management conference and at leading institutions such as the University of Gothenburg in Sweden, the University of Leeds in the UK, HEC Montreal and Queen’s University in Canada, San Francisco State University in US, and the American University of Beirut in Lebanon.
Courses
Start anytime. Complete at your own pace.
| Length | Learning Method | Tuition Fees |
|---|---|---|
| 10 hours | Online Self-Paced |
$690.00 CAD
$640.00 CAD |
Enrollment and Payment FAQs
Click “Enroll Now” on the course page and follow the prompts to complete your registration.
We accept major credit cards. You’ll be prompted to select your preferred method during checkout.
Yes. You can forward the payment link or invoice to your employer, or contact us for assistance with corporate enrollment.
- For Cohort programs - 30 Days Before Program Start
- Cancellation: You will receive a full refund of the program fee.
- Transfer to a Later Date: No fees apply.
- Less than 30 Days Before Program Start
- Cancellation: Incurs a 25% cancellation fee.
- Transfer to a Later Date: Incurs a 15% transfer fee.
- Compassionate exceptions: Fees may be waived on compassionate grounds, please contract (Operations email).
- Unredeemed transfers: If not used within 12 months, the full program fee is forfeited.
No, the purchaser and the person taking the course must match to ensure the digital credential is given to the correct person.
Yes, please contact (Operations email) and they will set up a group invoice.
Certification and Credentials
Yes. You’ll receive a digital certificate from Ivey Business School upon successful completion of the course.
Ivey’s certificates are widely respected and can be added to your LinkedIn profile or resume.
Upon completion, you’ll receive a secure digital credential directly to your email, that can be shared and verified online.
Self-Paced Course Structure and Experience
This is a self-paced, asynchronous course with interactive modules, quizzes, and AI-powered feedback.
You’ll have access for 90 days from the date of purchase.
Approximately 10 hours in total. You can complete it at your own pace over the course of 90 days.
There are no formal exams. You’ll complete quizzes and knowledge checks with unlimited attempts.
This course is self-directed and does not include instructor-led live sessions. You may interact with other students through online activities.
