Purpose and Impact

Sales Reframed: Influence in Action helps leaders turn good ideas into decisive action. Many executives and senior managers find themselves in high-stakes conversations—with clients, partners, boards, or cross-functional teams—without the tools or confidence to consistently win support. This program gives you a research-backed, repeatable influence process you can apply immediately to secure buy-in, navigate resistance, and create lasting momentum for your priorities.

You’ll walk away with the mindset and skills to lead more effectively, represent your organization with authority, and deliver results faster, without relying on “sales” tactics that don’t fit your style.

Participant Profile

This program is designed for leaders and senior professionals who need to influence outcomes but don’t consider themselves “salespeople.” Ideal participants include:

• Executives, directors, and senior managers with P&L or revenue accountability.
• Functional leaders in operations, finance, product, marketing, HR, or partnerships who engage with clients, partners, investors, or boards.
• Entrepreneurs and business owners representing their organizations in market-facing situations.
• Technical and subject-matter experts transitioning into roles requiring greater stakeholder alignment and external influence.

You’ll benefit most if you regularly find yourself:

• Leading change initiatives that need cross-functional support.
• Representing your organization in high-stakes client, partner, or investor conversations.
• Driving adoption of new processes, technologies, or business models.

Early Registration Bonus

Be one of the first 10 to register at least 90 days before the program start date and receive 5% off your tuition. Plan ahead and lock in your spot early!

Learning Outcomes

Adopt a Sales Mindset for Leadership Success

• Reframe sales as a universal leadership skill you can apply in any role, without relying on outdated or “salesy” tactics.
• Confidently approach leadership, client, and market-facing situations with a structured, research-backed influence process.
• Represent your organization with authority in high-stakes conversations.

Communicate to Win Support

• Craft persuasive messages that combine storytelling, data, and emotional resonance to connect with any audience.
• Build credibility and trust quickly, even with skeptical or resistant stakeholders.
• Navigate difficult conversations with confidence, turning objections into opportunities.

Drive Alignment and Action

• Map key stakeholders, identify their motivations, and tailor your approach to different decision-making styles.
• Create momentum after meetings or presentations to ensure follow-through.
• Consistently move strategic initiatives from idea to execution through stronger buy-in.

Return on Investment

Fees

$4,490 CAD

The program fee covers all materials. Program fees are tax-exempt.

Applications must be submitted no later than 14 days before the start of the program.

FAQs

What funding resources are available?

Organizations and participants in Canada may benefit from the Canada Job Grant or the Canada Training Credit to offset a portion of program fees. Visit our Funding Resources page to learn more.

How should I prepare before attending the program?

Our program managers will contact all registered participants before the program start date with instructions to join our online Learning Management System. Once logged in, you will be able to create a class profile, view other participants' profiles, and access a list of assigned pre-reading, cases, and activities. Plan to review and complete preparation work in advance of each class session.

Will the sessions be lecture-based?

At Ivey, we embrace learning as an interactive experience. Rather than lecturing, your faculty facilitators will guide the group through hands-on activities, discussions, cases, simulations, and more. To get the most value from your learning experience, you should expect to be present and engaged in class sessions. To learn more, click here to visit our Learning Experience page.