Event Description:
The London CPA Ontario Association, in collaboration with the CPA Ontario Centre for Accounting and the Public Interest, is excited to announce the return of the Breakfast at Ivey series. Join us for a breakfast & learn session at the Ivey Spencer Leadership Centre.
7:30 – 8:00am – Breakfast & networking
8:00 – 9:00am – Presentation by Ewelina Forker
9:00 – 9:15am – Announcement on upcoming London CPAO events
Presentation topic: The Informativeness of Dark Data for Future Firm Performance: How Organizations Can Use AI to Harness Employee Insights
“Dark data” represents the vast amounts of information that organizations collect and store but fail to use for decision-making purposes. In her research paper, Ewelina examined if the aggregate sentiment from employee emails, a ubiquitous form of dark data, predicts future sales incremental to traditional information sources. To answer these questions, Ewelina collaborated with a large, U.S.-based medical technology company seeking to improve its planning process and analyzed over 200,000 emails from more than 200 employees involved in sales, operations, and accounting.
Speaker Information:
Ewelina Forker is an Assistant Professor of Accounting and Information Systems at the University of Wisconsin-Madison. Her research focuses on the design of effective management control systems in joint human-machine decision-making, particularly in the context of organizational forecasting and planning. Prior to completing her doctoral degree at Emory University, Ewelina worked for over a decade leading manufacturing transformations at industry-leading firms in healthcare, IT, and oil & gas, including such organizations as GE and HP.
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