Online
Workshop

Customer Dynamics in Digital Space

Leverage data and technology to measure, understand, and improve your customer’s experience. Find practical ways to apply cutting-edge insights across any organization.

Price

$590 CAD

Winter Session
fees icon $590 CAD

Program fee includes materials. Program fees are tax exempt.

Click here to see if discounts apply

date icon Module 1: Tuesday, February 4, 2025; 1:00 PM - 3:00 PM EST
Online
clock icon 2 hours
locationicon Live Virtual

Interactive Virtual Sessions

date icon Module 2: Tuesday, February 11, 2025; 1:00 PM - 3:00 PM EST
Online
clock icon 2 hours
locationicon Live Virtual

Interactive Virtual Sessions

date icon Module 3: Tuesday, February 18, 2025; 1:00 PM - 3:00 PM EST
Online
clock icon 2 hours
locationicon Live Virtual

Interactive Virtual Sessions

Spring Session
fees icon $590 CAD

Program fee includes materials. Program fees are tax exempt.

Click here to see if discounts apply

date icon Module 1: Tuesday, June 3, 2025; 1:00 PM - 3:00 PM EDT
Online
clock icon 2 hours
locationicon Live Virtual

Interactive Virtual Sessions

date icon Module 2: Tuesday, June 10, 2025; 1:00 PM - 3:00 PM EDT
Online
clock icon 2 hours
locationicon Live Virtual

Interactive Virtual Sessions

date icon Module 3: Tuesday, June 17, 2025; 1:00 PM - 3:00 PM EDT
Online
clock icon 2 hours
locationicon Live Virtual

Interactive Virtual Sessions

Purpose and Impact

Organizations' interactions with customers, suppliers, partners, and their communities have become increasingly complex – often spanning across a range of digital ecosystems.

Customer Dynamics in Digital Space is an interactive learning experience that gives you the tools to measure, understand, and influence your target customers in digitally-driven business environments. From collecting the right data to making strategic decisions, you will learn to put your customer at the heart of every product, service, and process.

Designed in partnership with the Ivey Behavioural Research Lab, one of the foremost centres for research in consumer behaviour, this online workshop connects you with leading Ivey faculty members and cutting-edge research in a rapidly evolving field. You’ll gain insights on emerging technologies, investigate real-world examples of companies using data to optimize their customer experience, and share ideas with peers from other organizations. Return to work with new, practical ways to improve how your team, department, or organization functions digitally.

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Purpose and Impact

Participant Profile

Customer Dynamics in Digital Space will benefit leaders in every functional area of their organization. From operations to marketing to IT, digitally savvy leaders must understand how to collect and strategically leverage digital consumer insights. This knowledge is vital for senior executives and management teams, particularly individuals with strategic responsibility for digitalization, including Technology, Innovation, and Digital Officers.

These insights are also important for digital marketing and CX professionals, product managers, sales managers, brand managers, data analysts, ethics and compliance professionals, consultants, coaches, and entrepreneurs.

Learning Outcomes

Understanding how technology enables engagement

  • Differentiate between traditional consumer behaviour and digital consumer behaviour.
  • Explore the role of digital culture, social influence, and other critical factors in shaping customer values and decision-making.
  • Investigate existing and emerging technologies that can help generate customer insights and map the applications of these technologies in your organization.

Using data for decision-making

  • Interpret customer insights—from “big data” to the individual customer—improving your customer experience across every interaction point.
  • Assess the ethical, security, and privacy implications of collecting and using consumer data.
  • Understand the evolving dynamic between user- and firm-generated content across digital channels and how to leverage word-of-mouth communications.

Applying consumer insights

  • Drive more effective sales and marketing strategies by emphasizing the customer relationship in every area of your business, from HR to Operations.
  • Connect consumer research to strategy by measuring return on investment.

Ivey Advanced Impact Certificate

Customer Dynamics in Digital Space is eligible for your Digital Leader Certificate pathway. Click here to learn more and view additional program options.

Ivey Digital Leader badge

How You Learn

Customer Dynamics in Digital Space is an intensive workshop centred on hands-on participation and peer learning. You’ll work with Ivey faculty and map out specific applications for your organization.

Learn more about the Ivey Experience
Ivey Case Method
Ivey Case Method
Online Learning Activities
Online Learning Activities
Peer Learning Teams
Peer Learning Teams
Expert Faculty Led Sessions
Expert Faculty Led Sessions

Return on Investment

  • Earn a credential from Ivey Business School. Your Customer Dynamics in Digital Space badge is linked to a unique URL, allowing you to showcase your advanced proficiency in online profiles.
  • Receive exclusive event invitations and curated collections of thought leadership and research from Ivey Business School.
  • Elevate your digitally-informed leadership with deep customer insights.
  • Develop immediate ways to use consumer insights technology for your team or department, applying your learning throughout the program to real-world challenges and opportunities.
  • Share new perspectives, frameworks, and research from Ivey with your team to build a greater sense of collaboration and cohesion.
  • Help your organization build the culture and capabilities to drive strategic growth through consumer research, data, and insights.

Fees

$590 CAD

The program fee covers all materials. Program fees are tax-exempt.

Applications must be submitted no later than 14 days before the start of the program.

FAQs

How are online programs delivered? plus small icon minus small icon

Online programs are delivered through a blend of live interactive virtual sessions with Ivey faculty facilitators and self-paced learning modules. Each module guides you through videos, cases, and exercises that help you prepare for and reflect on your learning. You’ll then participate in a live online class to discuss and apply your new knowledge with peers and faculty. All components of virtual programs are required for participants.

What funding resources are available? plus small icon minus small icon

Organizations and participants in Canada may benefit from the Canada Job Grant or the Canada Training Credit to offset a portion of program fees. Visit our Funding Resources page to learn more.

How should I prepare before attending the program? plus small icon minus small icon

Our Program Managers will contact all registered participants before the program start date with instructions to join our online Learning Management System. Once logged in, you can create a class profile, view other participants’ profiles, and access a list of assigned preparation activities. Plan to review and complete preparation work in advance of each class session.