Mark Vandenbosch

Professor Emeritus, Marketing
Expertise: Marketing, B2B Marketing, Strategy

Mark Vandenbosch

Mark Vandenbosch is a Professor of Marketing and former Acting Dean. He earned his BA, Honors Business Administration from Western University and his PhD from the University of British Columbia. He has held visiting professorships at IMD in Switzerland and INSEAD in France.

Mark’s research interests are centred on competitive strategy, product management, and marketing research. He has written numerous cases on issues concerned with competitive analysis, strategy market planning, advanced technology marketing and business-to-business marketing.

Mark has worked with many leading organizations in marketing research and marketing strategy including Tetra Pak, National Semiconductor, Hewlett Packard, Allied Signal, Bank of Montreal, Medtronic, Syngenta, Loyalty One, Cisco Systems, Pirelli, Sony, Canon, ABB, IBM, Allianz, Aegon, SEB Swedbank, 3M, Agromart, Skanska, BDC, OMERS, Maple Leaf Foods, and Deloitte.

Articles

Start-ups in a time of crisis
Video
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Start-ups in a time of crisis: the real impact of the pandemic on early-stage businesses

Our panel of Ray Sharma, HBA ’96, Founding Partner & CEO, Extreme Venture Partners; Candice Faktor, HBA ’00, Managing Partner, Gamechanger.co; and Mark Vandenbosch, Professor, The Ivey Academy, and former Acting Dean of the Ivey Business School, examine the importance of start-ups to the Canadian economy and how the pandemic has further increased their importance.